Business Advisory

  • Our advisory services come with an expert or prescriptive approach at one end, and a facilitative approach at the other as per our client requirements. In the expert approach we take the role of expert, and provide expert advice or assistance to the client, with, compared to the facilitative approach where our focus is more on process collaborations and facilitation.

    In an ever-evolving global business and economic environment, making a mark in your industry is becoming more and more difficult every day, because of the stiff competition, technological advancement and various type of inherent risks the businesses are vulnerable to. In such era it is important to have external advisors who can help you identify opportunities, detect and manage threats and advise on enhancing productivity so that your business goals can be achieved within a given timeframe and you can run a successful and profitable business.more…

    We have been advising clients in the functional areas of business support & strategy, operation improvement, technology advancement, business valuation, process improvement, turnaround and regeneration, profit improvement and maximization, due diligence, business acquisition and so on in the industries like oil and gas, retail, automotive, chemical, real estate, service industry, import & export, hospitality etc. We provide tailored industry specific solutions that address the particular needs of our clients at very competitive prices.

  • When you are buying a business, it is essential that you conduct due diligence. The nature of the transaction, the type of products and services offered by the company, and the scope of the target company’s business operations dictate the breadth of the investigation. Financial and legal advisors are obvious participants during the process, but transactions often also require assistance from other professionals in a wide variety of fields to investigate and advise on such issues as: environmental matters; patent or other intellectual property review; foreign tax, accounting, or legal questions; privacy, data management, and security matters; and new or evolving technologies. If you do not conduct proper due diligence, you may later stumble into serious or even devastating problems, or you may pay an inflated price for the business.

    We have the expertise and we very well know how to conduct a due diligence examination, what to look for, how to spot red flags, and how to uncover hidden issues that sellers might not want you to know. There have been instances where the information learned through due diligence lead to termination of the deal or a substantial alteration of the material terms.

    Due diligence is not just for business buyers and investors; it is often no less essential for business sellers and companies that are seeking to raise financing. Sellers and companies raising capital will learn from this book how to conduct due diligence on your own firm, how to uncover issues that might scare off buyers or investors, and how to solve lingering problems before commencing a significant business transaction.

    We provide you the due diligence road map that we developed through our experience in transactions running the gamut from the acquisition of family run businesses to multimillion-dollar private companies, private equity transactions, and commercial real estate projects.

    Most entrepreneurs and investors recognize the importance of conducting due diligence in preparation for the purchase of securities or the merger of companies. The types of business deals for which it is routine that at least one of the parties conduct due diligence include the following:

    • A loan transaction
    • Purchase of a business or its assets
    • Purchase of a company (whether a merger or business buyout)
    • Purchase of stock or interests in a company, such as with a private placement
    • Purchase of real estate

    Other business transactions in which the need to conduct due diligence is equally important yet may be overlooked include the following:

    • Purchasing a right to operate a franchise from the franchisor
    • Starting a company with a partner or partners
    • Licensing a product, services, technology, or intellectual property from a third party
    • Licensing a product, services, technology, or intellectual property to a third party
    • Entering into a joint venture
    • Engaging a third party to design and/or develop a product, service, or technology
    • Engaging a third party to manufacture or provide a product, service, or technology
    • Entering into various types of contracts that are crucial to your business

    The above lists demonstrate that due diligence investigations are not restricted solely to decisions about whether to buy or invest in a business or purchase real estate; rather, they apply to a broad array of prospective business transactions. Moreover, the process is not confined to assuring the interested party of the legal and financial soundness of the transaction; rather, it extends to providing the interested party a sufficient level of comfort regarding the cornerstones of the business being investigated—the company; its products, services, assets and operations; the appropriate value of the company and/or its assets and the potential transaction; and the personnel who are essential to the success of the potential business relationship.

    At Sun Management, we consider each assignment is unique and we offer customized due diligence services to anyone who is buying a business, selling a business, investing in a startup or emerging company, or entering into a major agreement with another company.

  • “How much is the value of this business?” This question is not one that can be easily answered. The answer depends on various factors like economic factors (these can be local, regional, national, and international), the premise and standard of value selected, appropriate valuation method applied, and interest being valued, to name just a few factors.

    Valuation has significance in different areas of the financial world. It has relevance in portfolio management, mergers and acquisitions, corporate finance, legal and tax purposes.

    Valuation plays a vital role in corporate finance. The wealth maximization principle of corporate finance is embedded in the objective of maximization of firm value. The value of a firm is directly related to the firm’s financing, investment, and dividend decisions. Valuation also plays a critical role in corporate finance for financing decisions to raise funds for investment purposes. The pricing of IPOs is also determined by using an appropriate method and by following the valuation process. Valuations of private companies are many times required for tax or legal reasons. In portfolio management, the role of valuation is integral in fundamental analysis in which the true value of any firm can be related to the financial characteristics of its cash flows in terms of growth, riskiness, and timings.

    Valuation plays a crucial role in merger and acquisition (M&A) analysis. Determining the value of target business for acquisition is an important step in the due diligence process of M&A. The bidding company has to decide on a fair value for the target business before making the bid, and the target business has to decide a reasonable value for the offer made. Before valuing a company, one must know the purpose of the valuation. There are four basic purposes for valuing a business; tax, litigation, transaction and regulatory. The purpose of the valuation will affect the assumptions and methodologies used to determine value.

    There are many reasons to have a closely held business valued, including:
    • Mergers and acquisitions
    • Liquidation proceedings
    • Collateral valuations
    • Shareholder transactions
    • Capital infusions
    • Employee Stock Ownership Plans (ESOPs)
    • Buy & sell agreements
    • Fairness opinions
    • Expert testimony/litigation support
    • Purchase price allocations
    • Banks – loan applications
    • Employee benefit plans
    • Estate planning and taxation

    Value is primarily linked to financial performance, but there are many other factors that affect value too. Our role is to provide an objective based business valuation. Whatever is your valuation requirement, whether raising funds or selling your business or entering into any agreement, we shall work hands in hands with you to fairly value your business. We also use our expert knowledge of the industry and vast experience in particular sectors to provide you the best valuation services.

  • Many of the business owners singly own and manages the business without having any partners or serious advisors. They have innovative and brilliant ideas but unable to successfully execute due to lack of planning and strategy. To transform ideas into business it is imperative to have the right advisory panel of experts who have a wealth of experience not only financially but also commercially, so that you can discuss your worries, plans or business challenges. Having worked with a lot of business owners as our clients, we at Sun Management will be able to assist you overcome your challenges.

    We assist you throughout the business planning process, raising funds, improve management information system, plan different resources and evaluate projects. Without proper analysis, clear projections and well thought out contingencies, businesses tend to become vulnerable to fate. Our team of financial and business experts has extensive experience of assisting and advising a wide range of businesses at various stages of their development.

    We partner with you, work closely with you to ensure the best possible solution for your business. We provide assistance in the following areas:

    • Business start-up planning
    • Strategic planning
    • Financial management
    • Management information systems
    • IT systems advice
    • Cash flow management and forecasting
    • Budgeting and forecasting
    • Working capital requirement planning
    • Long term development plans
    • Exit planning and strategy
    • Implementation of long-term strategic goals
    • Continuous monitoring of performance
    • Management of banking relationship
    • KPI assessment and analysis
  • Improving profit is the number one objective of business leaders, yet most do not truly understand how to move beyond the basics when it comes to cost reduction for profit improvement. Typically, a company's response to reducing cost is to reduce the workforce. People are laid off in large numbers and money is saved-or, so it seems. This is a mistake, a short-term solution. Profit Building provides a better approach, one that focuses on profit improvement as a stand-alone process, demonstrating how an organization can achieve its goals to improve profitability and reduce cost.

    We bring a wide range of essential skills and experience to the table, compiling valuable data on what’s working in your business and most importantly, what is not working. We guide you how to move profit-and-loss financial reviews beyond the basics to creative solutions and genuine action plans. Profit improvement is a priority for every business owner and in order to achieve success beyond today, business leaders must leverage all resources available within the organization to improve profit, reduce cost, and create a better place to work.

    We can deliver solid business advice that will help your business to boost profitability through a combination of setting your target, action strategy and budgetary tools, our experienced team of professionals will work with you to set realistic and achievable profit goals.

  • Many of the businesses, even the most successful ones, run out of room to grow and / or fall into red from the black. Faced with this unpleasant reality, they are compelled to revive themselves periodically. The potential consequences are dire for any organization that fails to revive itself in time.

    Companies fail to revive themselves not necessarily because they are bad at fixing what’s broken, but because they wait much too long before repairing the deteriorating bulwarks of the company. That is, they invest most of their energy managing to the contours of their existing operations—the financial S curve in which sales of a successful new offering build slowly, then ascend rapidly, and finally taper off—and not nearly enough energy creating the foundations of successful new businesses. Because of that, they are left scrambling when their core markets begin to stagnate. 

    Too often, companies attempt to survive without modifying their behavior—an approach which most always ends in tragedy. Sometimes, companies delay too long waiting for a clearer picture of what should be done—another disaster. Occasionally, too much change is introduced too soon—a tactic which brings more confusion than progress. Other companies approach the turnaround process more systematically and achieve better results. Superior methods can save the firm. Inferior methods, employed at critical times, can destroy it.

    The signs of decline indicate slippage in the company's financial and competitive performance. The warning signals present during the onset of decline frequently occur in one or more of seven basic families of problems which are easy to detect:
    • Liquidity problems including frequent cash shortages, borrowing levels up to collateral limits, or cash-on-demand status with many vendors
    • Profit problems such as ongoing losses in the general business or chronic losses in a main segment
    • Collection problems including an unusually large number of disputed balances or frequent sales to a customer base which is not equipped to pay
    • Quality problems and other product problems resulting in low levels of customer acceptance
    • Employee problems including attrition of high-caliber people, low morale, high rates of absenteeism, or low productivity
    • Organizational problems including a confusing organizational structure, dispersed responsibility, or inappropriate staffing for key positions
    • Ethical problems including the falsification of financial statements, excessive executive compensation, unreasonable perquisites, theft, chemical dependency, or improper supplier-purchaser relationships

    Companies rarely fail because of any one single cause. Inept company management is certainly a factor in some situations. You know all the common reasons: the slowing economy, the government policies, the marketing clutter, the low customer confidence, problems with execution, misreading of consumer tastes etc. You also know you got to do something, and something fast, to turn your business that’s bleeding into one that not only survives but thrives!

    To get your company back on track, we can help you to discover the crucial pointers that can determine if your business needs a turnaround. And if yes, we are there to help you reviewing, planning, developing, communicating, implementing, and measuring. Get your cash flow in gear. Discover the areas of leverage every company has. Finally, know how to beat the odds and revive.

    At Sun Management, we have a qualified, specialist, experienced and knowledgeable team that can guide you through varied options and provide a range of restructuring, refinancing and insolvency advice. We work closely with the management with an intricate combination of strategy, thrift, technical expertise and industrial experience superimposed on a framework of traditional morality, personal integrity, and clearly articulated, focused ideals. We will initially focus on seeking out rescue plans for the corporate entity utilizing our restructuring process which will maximize returns and best satisfy the expectation of all the stakeholders.

Online Privacy Policy

Sun Management Consultants, and its employees and directors (collectively "Sun Team") are committed to protecting the privacy of visitors of our website By accessing, browsing or using the website, you acknowledge that you have read and understood the terms and conditions of our Online Privacy Policy and you agree to that. If you do not agree to these terms and conditions, please do not access, browse or use this website.

At our website, we collect both personal information and aggregate information that the visitor voluntarily provides either while on the website or in response to emails in relation to features provided on the website. We don’t require you to register or provide information to us to view our website or have access to its content. We may collect personal information otherwise with your consent or as permitted or required by law. 

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or provide your personal information. We are committed to protecting our website visitor’s privacy. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our website policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. We will not collect any personal information unless you provide it voluntarily.

You as a visitor of our website may see some advertisements on our website which are selected and delivered by third parties, such as ad networks, advertisers and advertising agencies. These third parties may collect information about you and your online activities, either on the website or on other websites, through cookies, web beacons, and other technologies to understand your interests and deliver advertisements that are tailored to your interests. Please note that we do not have any control and access to the information these third parties may collect from time to time. The information practices of this entire process of these third parties are not covered by this privacy policy.

Our website Policies and Terms & Conditions may be changed or updated occasionally without any notice to anyone to meet the requirements and standards. Therefore, the website visitors are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted. Our Online Privacy Policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

  • 1. Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern our relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.
  • 2. The term ‘Sun Management Consultants’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is located at office no. 1504 -1505, Burj Al Salam, Opposite World Trade Centre, Sheikh Zayed Road, Dubai – United Arab Emirates. The term ‘you’ or ‘visitor’ refers to the user or viewer of our website.
  • 3. Our country of domicile is United Arab Emirates and any dispute or claim arising out of or about this website shall be governed and construed in accordance with the laws of United Arab Emirates.
  • 4. When you agree to our terms and conditions to purchase our services and provide your Credit Card & Debit Card details, these details are directly and solely collected by E-Payment gateway service provider to securely process the order and are not accessible to us. The cardholder must retain a copy of transaction records and Merchant policies and rules as a proof of transaction.
  • 5. The content of the pages of this website is only for general information and use of the website visitors and should not be construed as advice and we do not take any responsibility of the actions taken by visitors based on the available information on our website. The content of the pages is subject to change any time without notice. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • 6. From time to time, this website may also include links to other websites. These links are provided for your convenience to provide you further information which may be of your interest and use. These links do not signify that we endorse the website(s). We have no responsibility for the contents of the linked website(s).
  • 7. We will not trade with or provide any services to individuals and companies owned or controlled by, or acting for or on behalf of, OFAC targeted countries, individuals, groups and entities, such as terrorists and narcotics traffickers designated under the OFAC programs that are not country specific.
  • 8. The purchaser of services must ensure that the credit card owner is either the owner /manager or the partner of the company or he/she has the authorization from the owner of the credit card. Credit card verification may be required at the time of delivery of the service.
  • 9. If fraudulent credit card is used or the purchaser of service fails to submit the authorization from the owner of the credit card, the service will be immediately cancelled and reported to concerned authorities.
  • 10. The purchaser indemnifies us from and against any and all claims, damages, losses, liabilities, obligations, actions, causes of actions, judgments, suits, demands, penalties, charges, costs, expenses and disbursements of any kind or nature whatsoever and howsoever rising which we may suffer, sustain, incur or be liable for directly or indirectly, in consequence of / as a result of the transactions processed through E-Payment Gateway.

Product Pricing & Refund Policy

  • 1. The prices of our services are based on client’s requirements. Each client may have a unique requirement and the prices may vary accordingly, depending on the work scope, delivery time and nature of business. We accept payments online using Visa and Master Card credit/debit card in AED and USD.
  • 2. Our consultancy and advisory fees are non-refundable after 8 hours of the transaction. Please make sure that you contact us as soon as you have decided not to proceed with the services within 8 hours. To do so, please call us and also send us an email to with a copy to as soon as possible to process the refund request.
  • 3. Our customer service representative will reply to you on your request within 3 working days and if the refund is authorized, you will be asked to fill a form to process your request. Any refund request approved towards any service cancellation where the payment is made through E-Payment Gateway will be subject to deduction of administration fee of 5% and our policies.
  • 4. Any funds credited erroneously to our account will be subject to administration fee of 5% and will be refunded within 15 to 20 working days after receiving the email from the authorised person only after submitting the requested and authorised documents. Refunds will be done only through the original mode of payment or any other mode decided by us.
  • 5. Multiple transactions may result in multiple postings to the cardholder’s monthly statement. The purchaser should contact us if there are multiple postings for the same transaction in the cardholder’s monthly statement.

Delivery Policy

  • 1. The purchaser of our services will receive an instant payment notification by email once the payment is debited from his debit or credit card and we will share the payment acknowledgment within four working days to the registered email address of the purchaser.
  • 2. Our services will be delivered once the payment has been received from the purchaser. Our service delivery is based on the information, explanation, clarification, documentary evidence and relevant documents provided by the purchaser. We do not have a standard service delivery time as we provide variety of services and each service may take different time under different circumstances.